ABOUT

UNPHSD is all about being unphased by labels, by the rules of fashion. Fashion is supposed to be fluid, free-thinking and personal to every single person that wears it and that’s exactly why UNPHSD was created. Merging the oversized aesthetic of the 90s with the free thinking, 70s colour palette, we wanted to test the boundaries of fashion and show the world that you don’t have to fit in to stand out.

For decades, labels of gender, sexuality, size and race have been used to divide the world and put us into categories of who we need to be and how we need to act.
 
At UNPHSD, we’re pushing the boundaries of these outdated laws and pushing people to be their most authentic selves through the beauty of self expression